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During extensive
development Canon went back to the drawing board, listening to photographers
worldwide in order to design the EOS 7D to meet their specific needs. Commenting
on the creation of the EOS 7D, Mr Uchidoi, Group Executive of Photo Products
Group, Canon Inc. Japan said “We consulted over 5,000 photographers worldwide
and asked them what they most wanted to see from a camera. Matching this
insight with cutting-edge technology, we were able to develop a camera that
truly gives photographers the versatile tool they require to experiment with
their images.”
Accurate Images – High performance AF
and metering systems
The EOS 7D features a 19-point cross-type AF sensor, enabling
photographers to achieve accurate shots and optimise composition options. This
improved AF system offers a range of manual and automatic settings including
Zone and Spot AF to track and capture subjects quickly and accurately. AF
settings are highly customisable, allowing for rapid reaction to changes in the
scene. Different AF points can be set for vertical or horizontal
orientation, so photographers can automatically switch between landscape and
portrait shots without touching a button.
The EOS 7D also incorporates a new metering
system. The Focus Colour Luminance metering system (iFCL) intelligently
measures focus, colour and luminance, across 63 zones. Complementing the 19
AF points, the dual layer sensor is able to gather information from each
distinct zone to obtain a more accurate and consistent exposure.
Capture images exactly as you see them
The Canon EOS 7D features an Intelligent Viewfinder that offers
photographers 100 per cent frame coverage. With 1.0x magnification - a
first for EOS - photographers see a large bright image that helps to fully
immerse them within the shot. A transmissive LCD incorporated in the
viewfinder allows photographers to choose between various overlay features -
such as AF points, the spot metering circle and composition grid – providing a
range of tools that help when framing a shot. The EOS 7D is also the first
EOS to introduce a Dual-Axis Electronic Level – in the viewfinder and on the
LCD - that indicates both pitch and roll angles. This feature is
particularly useful when shooting landscapes to ensure a level horizon, or when
used in conjunction with a Tilt and Shift lens to level the camera.
The camera features a new 3 inch Clear View II
LCD screen with a solid structure screen, designed to combat glare by removing
the air-gap between the LCD’s protective cover and the liquid crystal. This
new screen has a viewing angle of 160 degrees and is effective even in bright
light. As with the EOS 5D Mark II, an ambient light sensor on the side of
the screen can set brightness automatically depending on the environment.
Experiment creatively with light
The Canon EOS 7D is equipped with an Integrated Speedlite Transmitter. For
the first time in an EOS, photographers can control external Speedlites with no
additional accessories - ideal for those looking to experiment with creative
lighting set-ups. The EOS 7D also features an extensively upgraded,
built-in flash including manual control, and wider flash coverage to cover focal
lengths as wide as 15mm.
Customise your individual camera
experience
The EOS 7D has been conceived and designed with the photographer’s
needs in mind. The look and feel of the camera has been aesthetically and
ergonomically crafted to offer photographers the very best interaction. To
this end, the photographer can design their own experience – camera operations
are customisable, allowing the user to assign frequently used functions and
settings to convenient controls. This enables photographers to save time when
shooting critical moments, by changing settings quickly.
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